Bobbi's Brown Pretty Powerful Campaign ends tonight. Have you submitted your video?
This is what I received from the company. "For years, women have been reaching out to Bobbi Brown to provide them with beauty solutions, application tips and product suggestions. All of these women have ultimately inspired Bobbi in her daily life and work. That said, Bobbi finally brought many of these women together—including her friends, and those of her staff—for a 3-day shoot where she transformed women from “Pretty” to “Powerful.”
Pretty Powerful symbolizes Bobbi’s belief that all women possess natural beauty, and with the right tools, are empowered to a higher level of pretty… Pretty Powerful, Pretty Amazing, Pretty Gorgeous, etc. Bobbi Brown Cosmetics has captured their before/after photos, videos and testimonials as the centerpiece content of the campaign.
The content will live on BobbiBrownCosmetics.com/prettypowerful, but will be infused throughout the season to include on counter collateral, in-store light boxes, postcards, and direct mail pieces all featuring “Friends of Bobbi.” Additionally, four Pretty Powerful in-store events with the Bobbi Brown Beauty Team are scheduled at various major department stores. On the dedicated website, each “Friend of Bobbi” will be featured, accompanied by their profiles, testimonials, video portraits, face chart, application tips and behind the scenes footage of the shoot with Bobbi.
Videos and photos will emphasize transformation and link back to the beauty problem the collection/product launch will solve – Cautious about Corals? Frightened by Foundation?
BobbiBrownCosmetics.com/prettypowerful will also serve as an anchor for online PR outreach and activities. The strategy is targeted towards online/viral marketing and will include an online contest that will invite consumers to participate and submit video tutorials of how Bobbi Brown Cosmetics transforms them from Pretty to Pretty Powerful. Consumers will vote on their favorite submissions and help Bobbi choose the final three winners. For every vote, Bobbi Brown Cosmetics will donate $1 to Dress for Success, an organization close to Bobbi’s heart that provides underprivileged women with interview suits and career development advice."